Example for Measurement Scales


Assume there were a "true" measurement scale for job satisfaction and that it maps onto a 7-point rating scale as follows:
"True scale" 7-point scale
   1-5               1
  6-40               2
 41-42               3
 43-75               4
 76-90               5
 91-94               6
95-100               7
Thus if someone's "true" job satisfaction were 55 he or she would have a rated score of 4. Now consider the following two sets of job satisfaction scores:

 
Group A
Group B
 
True Scale
Rating
True Scale
Rating
 
6
6
43
91
95
2
2
4
6
7
5
40
74
90
100
1
2
4
5
7
Mean
48.2
4.2
61.8
3.8

On the "true" scale the mean for Group B is 61.8 which is much higher than the mean for Group A which is 48.2. However on the 7-point rating scale, the mean for B is only 3.8 which is lower than the mean for A of 4.2.