Ordinal Scale
Measurements with ordinal scales are ordered in the sense that higher numbers
represent higher values. However, the intervals between the numbers are
not necessarily equal. For example, on a five-point rating scale measuring
attitudes toward gun control, the difference between a rating of 2 and a
rating of 3 may not represent the same difference as the difference between
a rating of 4 and a rating of 5. There is no "true" zero point for ordinal
scales since the zero point is chosen arbitrarily. The lowest point on the
rating scale in the example was arbitrarily chosen to be 1. It could just
as well have been 0 or -5.